is evidence consumers seek better value in ink and toner

EMERYVILLE, Calif. – As more and more consumers are realizing the value of refilling and recycling ink cartridges, Cartridge World franchisees are reaping the benefits. The world’s fastest growing ink and toner refilling retailer is reporting double digit increases in same-store sales for the sixth consecutive month, with domestic same store sales increasing 16.3% for Quarter Two over last year. 

Despite the tough economic conditions, 55 percent of Cartridge World’s stores have achieved an all time high month at some point during the seven months of the year.

“Our continued success clearly reflects the acceptance of our products from both consumers and businesses alike, as they realize the financial and environmental benefits of refilling and recycling their ink and toner cartridges,” said Steven Yeffa, President of Cartridge World Americas. “We are happy for our franchisees’ success during these challenging economic times and look forward to continued growth throughout the remainder of the year and beyond.”

Voted #1 in the category of toner replacement services by Entrepreneur Magazine’s Franchise 500, Cartridge World is continuing to see significant demand in the market in spite of the current economic climate. With the recession squeezing budgets, the ability to use Cartridge World for high-quality refilled and remanufactured printer cartridges is becoming an indispensable service for businesses and consumers looking to save money on office supplies.

“The simple fact that our competitors continue to experience loss in revenues while we continue to report double-digit increases further highlights that consumers are fundamentally shifting to value,” Yeffa added, referencing Hewlett Packard’s recent announcement that its printer unit saw revenues down 20 percent for the second quarter as consumers cut back on expensive ink and printing supplies.  

In addition to the cost saving advantages, Cartridge World addresses environmental issues by showcasing its ability to refill ink cartridges without sacrificing quality. By doing so, Cartridge World prevents more than 9 million cartridges from going into landfills each year for businesses, schools, organizations and the average consumer.

About Cartridge World

Emeryville, CA – based Cartridge World is the world’s fastest growing ink and toner refilling retailer and franchisor in the $80 billion printer cartridge industry.  The company refills and remanufactures inkjet and toner printer cartridges, using state-of-the-art processes and high quality inks and toners.  It offers consumers and businesses a more affordable option to buying new, provides a 100% satisfaction money-back guarantee and helps the environment by keeping cartridges out of landfills.  Voted #1 in the category of toner replacement services by Entrepreneur Magazine Franchise 500, Cartridge World has more than 1,700 franchised retail locations in 61 countries. For more information call (888) 99-REFILL or visit www.cartridgeworldusa.com.

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